Research terminology

What is a Primary source?
Primary information is original and gets the main information and
feedback from people

Example
Questionnaire
Survey

What is a Secondary source?
Researching information that has already been produced
by someone else

Example:
History, Textbooks, Encyclopedia, DVD’s and Websites

What is Market Research?
The process of gathering information about the target audience to get their feedback so your products can fit their needs

Example:
Focus groups, Survey, online questionnaire

What are Quantitative results?
Are information that you get back that could be expressed in a numerical matter for instance on a graph or pie chart

Example:
Results you get then you put it on a graph

What are Qualitative results?
People’s opinions, sentences and how people feel specifically instead of ticking boxes. You get their quality information and what they are thinking.

Example:
Opinions on questions from a questionnaire, surveys that are paragraph friendly .