questionnaire analysis plan

survey for short film

Survey for short film

Your name :

What genre of Film do you enjoy watching mostly?
                                               
                                                  

How often do you watch films?
                                               
                                               
                                                  

What gender are you?
Male    [  ]
female [  ]
Other   [  ]

How old are you?

13-16 [  ]
16-20 [  ]
20-30 [  ]
30-45 [  ]
45-50 [  ]
50+    [  ]


How long would your ideal short film last?

0-45 seconds [  ]
seconds - 1 minute [  ]
1-2 minutes [  ]

How many actors/characters do you expect to be in a short film?

1 actor [  ]
2 actors [  ]
3 actors [  ]
More than 3 [  ]

Research terminology

What is a Primary source?
Primary information is original and gets the main information and
feedback from people

Example
Questionnaire
Survey

What is a Secondary source?
Researching information that has already been produced
by someone else

Example:
History, Textbooks, Encyclopedia, DVD’s and Websites

What is Market Research?
The process of gathering information about the target audience to get their feedback so your products can fit their needs

Example:
Focus groups, Survey, online questionnaire

What are Quantitative results?
Are information that you get back that could be expressed in a numerical matter for instance on a graph or pie chart

Example:
Results you get then you put it on a graph

What are Qualitative results?
People’s opinions, sentences and how people feel specifically instead of ticking boxes. You get their quality information and what they are thinking.

Example:
Opinions on questions from a questionnaire, surveys that are paragraph friendly .

audience profile

Demographic Profile

• A persons address (area) : Nottingham Calverton
• Religion : None
• Ethnic origin / Culture:Turkish
• Age : 16
• Gender : Male
• Sexuality : Straight
  
  
  

 Psychographic audience analysis

           Consumer Lifestyle

i.e. (housewife, student, professional interests, a person’s hobbies and social interests) etc

• Student, Hobbies are going to the gym and also travelling, going to other countries.
  
  
  Socio-economic status
  
  
  • Social status
  I.e. working class, middle class, upper class
  
  
  • Middle class
    
      Economic status / earning power / profession
  i.e. (employed, unemployed, homeowner, renting, car owner, public transport, holidays per year UK and or abroad)
  
  Employment =Unemployed
  Income: No income
  Class: Middle class
  
  
  
  

Faye

We had to add what genre all these people suited and also we explained why, then we suggested 3 or more films that we recommend to them.